The 2023 model line continues the flagship’s legacy of delivering pro-level features and premium big-water performance, embodying Lund’s ongoing commitment to exceptional fishing boat design, craftsmanship and quality.
We interviewed the Product Managers behind the next evolution of the iconic Pro-V—Dan Anonen and Rory Wiebe—to learn more about this cutting-edge fishing machine.
Why did you redesign the Pro-V?
The boat was due for a refresh. With Lund celebrating its 75th anniversary in 2023, and the Pro-V, its 35th, the timing was perfect to redesign this iconic, aluminum fishing boat.
The latest Pro-V stays true to its roots. This premium boat meets the needs of multi-species and professional anglers. It offers exceptional fishability, a spacious interior, tons of storage, a smooth, dry ride, superior boat control, and a streamlined, stylish aesthetic.
How has customer feedback influenced the design?
Like its predecessors, the Pro-V redesign involved input from professional fishermen and current Pro-V owners. This included feedback gathered through Lund’s Voice of the Customer program, along with insights from pro staff and dealers from across the continent. These contributions helped inform what key elements from the previous Pro-V and Pro-V Limited would be kept and, where possible, improved with the redesign.
What unseen aspect of design or construction is notable?
Complete wood-free construction delivers enhanced durability and worry-free performance. Rot and corrosion are non-issues for Pro-V owners thanks to wood-free construction and stainless-steel hardware. These boats are built to last a long, long time.
How was the Pro-V created with a fishing-first philosophy?
A key priority of the redesign project was finding opportunities to enhance the Pro-V’s already best-in-class fishability. One outcome of this is the completely redesigned aft deck. It now features dual, integrated jump seats that don’t infringe on cockpit space, a massive 31-gallon, 44” livewell, a centralized throw tray, and tool and cup holders. The base of the deck also has a toe-kick area to give anglers better stability in rough water.
Reducing gunnel width when redesigning the Pro-V enabled the creation of a wider, roomy cockpit and a more spacious bow deck. As a result, anglers now have even better interior maneuverability when casting, jigging and trolling.
Gunnel reconfiguration also saw the port rod storage door move from the top to the side. This increases mounting options for downriggers, rod holders, tracks, and other trolling gear.