New York Mills, Minn. (March 12, 2021)

“Receiving our tenth consecutive CSI award is an honor and an exciting milestone for Lund Boats,” said Jesse Hanish, Director of Sales and Customer Service. “Putting our customers first is at the core of our organization from the craftsmanship of our boats to the service we provide at the manufacturer and dealer level, and the CSI award affirms our commitment to delivering exceptional customer experiences.”

Lund received the 2020 NMMA CSI award in the Aluminum Outboard Boats category. To qualify for the CSI award, manufacturers must achieve and maintain an independently measured standard of excellence in customer satisfaction of 90-percent or higher over the past year.

The data is based upon information provided by consumers who had purchased a new boat or engine between Jan. 1, 2020, and Dec. 31, 2020. Lund exceeded that benchmark with an average score of 91.5% percent.

“In an unprecedented year, the 2020 CSI award represents our focus on providing the highest level of customer satisfaction at every level,” states Dirk Hyde, President of Lund Boats. “I want to recognize our team and dealer partners as they take great pride in building the best boats and providing the ultimate service for our customers. We look forward to continuing on this momentum in 2021.”

About Lund
Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minn. Built with professional grade materials to withstand a lifetime of use, Lund Boats are guide tested and wilderness proven and demanded by more camps, resorts, fishing guides and professionals throughout North America. Whether the preference is aluminum or fiberglass, each boat is carefully designed with fishing features and optimal fishing layouts in mind. They’re engineered for maximum performance and superior boat control to effortlessly stay on the breaks and catch more fish, delivering The Ultimate Fishing Experience. Lund Boats – Built by Fishermen for Fishermen. For more information, visit

About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Mastervolt, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, Boat Class and NAUTIC-ON. For more information, visit

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