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Lund Boat Company Receives NMMA Customer Satisfaction Index (CSI) Award in the Aluminum Outboard Boats Category New York Mills, Minn., Nov. 3, 2006 - Lund Boat Company, a leading manufacturer of high-quality aluminum boats, was recognized today in the 2006 Marine Industry CSI Program, in the Aluminum Outboard Boats category. The National Marine Manufacturers Association (NMMA) presented the awards at the 2006 International BoatBuilders’ Exhibition and Conference (IBEX) Industry Awards Breakfast, in Miami. "We are honored to receive this prestigious award," said Andrew Klopak, president of Lund Boat Company, "Lund prides itself on delivering the ultimate fishing experience and this CSI award signifies that Lund does just that."
The Marine Industry CSI Award program recognizes participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by more than 50,000 consumers purchasing a new boat or engine during the period between July 2005 and June 2006. A minimum of 25 consumer responses per brand were required to qualify. The program meets the 2007 model year CSI requirements of the NMMA Boat/Yacht Certification program, as well as the dealer level CSI requirements of the Marine Industry Dealership Certification program, for manufacturers that are full participants in the Marine Industry CSI process. "The Program shows consumers and the industry what Lund has accomplished," stated Klopak. "More importantly this award sets a goal for Lund not only to achieve next year, but surpass, continuously taking the customer’s ultimate experience to a higher level." About Lund Boats Based in New York Mills, Minnesota, Lund Boats, leading provider of the Ultimate Fishing Experience, has been building high quality aluminum boats from 10 to 21 feet in length since 1948. At Lund Boats, boats are built by people who love to fish and for serious amateurs and tournament pros alike. Lund Boats is a unit of the Brunswick Freshwater Boat Group. About Brunswick Boat Group Based in Knoxville, Tenn., the Brunswick Boat Group, a unit of Brunswick Corporation, is the largest maker of pleasure boats in the world, with 2005 net sales of $2.8 billion. The Boat Group makes Albemarle, Baja, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Palmetto, Princecraft, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton and Trophy boats; Attwood marine parts and accessories; Benrock, Diversified Marine, Kellogg Marine and Land 'N' Sea parts and accessories distributors; and IDS dealer system management.
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